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 DO WHAT SHE LOVES:
future of retail

 

Tuesday, August 8

4:00 PM - 8:00 PM

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August
 
8
, 
2017
 
weworkfutureofretail
6:00pm
 - 
8:00pm
 
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About

Join us for WeWork DC's second installment of the Do What She Loves Series, featuring Founder of Salt & Sundry, Amanda McClements, CMO of UrbanStems, Lauren Bates, and Gina Pak from Theory's 2.0 line in a conversation with Meg Biram, D.C.'s leading lifestyle blogger, consultant and artist.


Learn from today's leading brands forecasting the future of retail.  Explore how digitally born brands are reinventing the brick-and-mortar experience and how advances in technology will create new value for customers.


AGENDA


4:00PM | Beginning at 4:00 PM, shop Theory 2.0's capsule collection at our pop-up shop. Don't worry, the shop will be open all evening.  

6:00 PM | Grab a drink, mingle and have some tasty DC-style bites 

6:30 PM | Have a seat and get ready to be inspired by our impressive lineup of women leading the retail industry. 

7:30 PM | More cocktails & conversations to wrap up the evening

PANELISTS

MEG BIRAM

Artist, Blogger AND Founder,  
Meg Biram LLC

After receiving her journalism degree from the University of Missouri, Meg Biram went on to work at the headquarters of Hallmark Cards directing and styling photo shoots and as a senior designer. While there she started her blog in 2007. After five years at Hallmark and three years of blogging, she left her job, moved to Washington D.C., and has been an entrepreneur in the online content world every since. With 10 years of blogging experience Meg continues to publish articles to her website daily, styles and directs photo shoots, consults brands and businesses on blogging, online marketing, and how to work with influencers, and is an artist. Meg has worked with brands such as Cathay Pacific, kate spade new york, St. Regis, Travel & Leisure, Jaguar, Amex Travel, Capital One, Jo Malone London, and Bloomingdale's.

 

AMANDA MCCLEMENTS

FOUNDER, SALT & SUNDRY

Amanda McClements is the founder and creative director of Salt & Sundry, a home + lifestyle boutique, and Little Leaf, a plant + paper shop, each with two locations in Washington, D.C. After writing about food and travel for more than 10 years, Amanda opened her first shop in the revitalized Union Market in 2012. In the five years since, her business has grown to include a second Salt & Sundry and her newest concept, Little Leaf. With her signature Southern bohemian style, Amanda seeks to inspire people to create beautiful spaces that reflect their lives. A native of North Carolina, she has called DC home for 17 years and lives just a few blocks from her Logan Circle shops.

GINA PAK

 Office of the CEO and Sr Director of Consumer Experience, THEORY 2.0

Gina Pak is currently leading Strategy for the Theory and Helmut Lang brands and oversees the implementation of executive initiatives. Her prior experiences include Chanel and rag & bone where she learned how contemporary and luxury brands contend with strategic decision-making. Before her transition into fashion, Gina worked in management consulting at BCG and growth equity for branded consumer products. Gina graduated from Stanford University with a joint degree in Economics and Political Science and an MBA from Harvard Business School.

LAUREN BATES

CHIEF MARKETING OFFICER, URBAN STEMS

Lauren is the Chief Marketing Officer at UrbanStems, a flower delivery startup that's innovating the gifting industry. She is a seasoned digital marketer who takes a data-driven approach to branding, marketing and storytelling. Since the UrbanStems’ early days, Lauren has been charged with building, growing and scaling the startup’s marketing efforts and team. She specializes in strategically threading the needle between UrbanStems’ branding, advertising, email, partnership, event, social media, influencer and press efforts.


Prior to UrbanStems, Lauren was part of the core leadership team at Six Spoke Media, a San Francisco-based digital marketing agency. At Six Spoke, Lauren led the digital strategy for many Fortune 500 and startup clients around the world and helped grow the business to become #369 on Inc. Magazine’s INC 500 list.


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THEORY 2.0 

Joined in a singular mission to bring meaningful clothing to our customers, Theory 2.0 was developed to include a versatile, easy-to-wear capsule collection, plans for long-term sustainability practices, and a leadership series supporting women’s empowerment.


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LOCATION

 

Tuesday, August 8

4:00 PM - 8:00 PM

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R. Harrison

WeWork Dupont Circle's Do What She Loves Summer Program, brings together women from many different industries here in the DC: new establishment disruptors, notable entrepreneurs and those that cover them as we check the pulse over cocktails and conversation on the latest from DC’s women doing what they love.

" To achieve great things, two things are needed; a plan and not quite enough time."

— John Doe

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